Three things Apple focuses on: easy to use, working better with Apple's ecosystem, and security and privacy.

iPhone 12.

Heh, says it protects your privacy since you won't need to connect to insecure Wi-Fi.

This is the new 2020 Amazon Echo.

"Tougher than any smartphone glass."

Comes in white and space gray.

Verizon is lighting up dots on a map.

Works with Verizon's 5G Ultra Wideband network. (If you can find it, Dieter mumbles in his living room.)

Thinner, smaller, lighter, and has smaller bezels than the iPhone 11.