If you ask "What time does Target close?" then directions will appear in your car when you plug your phone in to CarPlay.

Hey, you know what? All of the presenters are speaking directly to the camera. What a blessed relief.

Verizon is a weird one since its 5G network is so sparse right now. "5G just got real," he says.

The NFL app

It can recognize different members of the household by voice and personalize responses.

Cook and Vestberg talking like 5G didn't matter until now. It's a mood.

Yael Garten here to talk about Siri.

Intercom. You can send a message between HomePods or to the whole house.

Apple's invite is made up of these concentric, orange and blue circles. It could be meant to evoke the top "display" on the HomePod. Or AirTags. Or, you know, just look neat.